后奥运时代提升体育产业软实力的研究  

Enhance the soft power of the sports industry in the post-Olympic age

作　　者：李科[1] 雷艳云[1] 

机构地区：[1]湖南师范大学体育学院,湖南长沙410012

出　　处：《韶关学院学报》2011年第2期65-67,共3页Journal of Shaoguan University

基　　金：湖南省社会科学基金项目(2010YBB231)

摘　　要：后奥运时代是我国体育产业跨越式发展的良好契机,提升其软实力将是体育产业发展的关键所在.从体育软实力的基本概念出发,分析了我国产业中的软实力存在的现状和问题,并由此得出了体育提升软实力的途径:植入"文化"因素、完善体育赛事商业模式、扶植和培养体育明星和挖掘我国传统体育文化.Post Olympic age is the best opportunity for the leap-forward in our sport industry,the key point of which is to enlarge the soft power.This paper starts from the basic concept of sport＇s soft power,analyzing the existing status and problems of the soft power in our industry,and arriving at the channel to increase its soft power：Implantation ＂cultural＂ factors,improving the model of sports business,fostering and developing the sports stars and exploring our traditional culture.

关 键 词：后奥运时代 体育产业 软实力 

分 类 号：G420[文化科学—课程与教学论]