入境旅游者目的地选择影响因素及地域差异研究  

Analysis on Influencing Factors of Foreign Tourists about Destination Choice

作　　者：吴丽霞[1] 赵现红[1] 

机构地区：[1]河南财经政法大学旅游与会展学院,郑州450002

出　　处：《地域研究与开发》2011年第2期105-109,共5页Areal Research and Development

基　　金：国家自然科学基金项目(40771058);河南省教育厅自然科学项目(2009B630013);河南省教育厅人文社科项目(2010-GH-010)

摘　　要：为了提高我国国际旅游的产业化水平,以入境旅游典型区域收集的第一手数据为基础,应用计算机数理统计方法,系统分析了入境游客目的地选择的影响因素。结果发现,旅游交通、旅游服务和设施等促成因素构成了目的地选择的核心影响因素;产品价格、旅行时间和旅行距离等限制性因素的作用位居第二层次;而旅游景区、东道主好客性等核心吸引物的作用最小。由于经济、社会、文化背景和旅游者个体特征的差异,欧美等洲际客源在选择目的地时更多地考虑吸引物因素;而洲内客源则更多地考虑限制性因素。An important objective of tourism demand analysis is to improve the understanding of tourist behavior towards a particular destination,so tourism destination choice is the core of consumer decision-making.Based on the data of tourism market survey in Beijing,Shanghai,Guangzhou,Xi＇an,Guilin and Kunming,this paper analyses the factors of destination choice of foreign visitors in China by many tools,such as the descriptive analysis and factor analysis tools.It was found that destination choice is a complex multi-factor decision-making process,in which tourism transport,services and facilities constitute the core factors of the destination choice;price,time and distance constitute the second level factors;the core attraction of the destination such as the tourism attractions and the hospitable hosts constitute the third level factors.At the same time,as a result of diversity in economic,social and cultural,tourists come from Europe and the United States give more consideration to destination attraction factors,whereas other customers give more consideration to limiting factors.

关 键 词：入境旅游 目的地选择 促成因素 限制因素 地域差异 

分 类 号：F59[经济管理—旅游管理]