关于大学生情感消费的调查研究  

Research on the Emotional Consumption of Undergraduate

作　　者：刘振会[1] 孙玮[1] 宣宾[1] 

机构地区：[1]安徽师范大学教育科学学院,安徽芜湖241000

出　　处：《科教导刊》2011年第1期223-224,共2页The Guide Of Science & Education

摘　　要：目的:调查研究大学生情感消费的特点。方法:采用问卷调查的方法对204名在校大学生的情感消费状况进行探索。结果:在亲情消费和个人形象消费方面,女大学生的投入高于男大学生的投入;家庭所在地(城市或农村)、生活费、爱情消费三者之间成正相关;大学生的爱情消费与友情消费成负相关;个人形象投入与生活费、爱情消费之间成正相关,且都达到显著水平。结论:女大学生比男大学生更在意家人和自身的形象;恋爱与大学生的生活模式和消费方式有密切联系。Objective：To research the characteristics of the emotional consumption of undergraduate. Methods：204 undergraduate from Anhui normal university were investigated with a questionnaire developed by ourself. Results：In the family and personal image,the consumption of male students were more than that of female students; there were positive correlation within home location（urban or rural）,cost of living,and the consumption of love.and there was negative correlation between the consumption of love and that of friendship;the positive correlation existed between personal image consumption with cost of living and that of love. Conclusion：female students care about their families and their own image than male college students; Love works in the students lifestyle and consumption patterns.

关 键 词：大学生 情感消费 个人形象投入 

分 类 号：G64[文化科学—高等教育学]