基于战争游戏法的企业危机管理  

Study on Enterprise Crisis Management Based on War-gaming Theory

作　　者：周鹏[1] 韩正彪[1] 

机构地区：[1]南开大学商学院信息资源管理系,天津300071

出　　处：《图书情报工作》2011年第8期93-96,101,共5页Library and Information Service

摘　　要：通过战争游戏法和企业危机管理特点的比较可以发现两者具有良好的匹配特性,将战争游戏法运用到企业危机管理中会取得良好效果。首先分析战争游戏法在企业危机管理中应用的可行性,其次构建基于战争游戏法的企业危机管理模型,再次阐述企业危机时期开展战争游戏法的步骤和内容,最后指出企业危机时期开展战争游戏法的关键成功因素。Through the comparison of the feathers of war-gaming and enterprise crisis management,it is clear that they do match perfeetly. Therefore,applying war-gaming theory into enterprise crisis management will turn out to be effective. This paper firstly analyzes the feasibility of applying war-gaming theory into enterprise crisis management,secondly establishes enterprise crisis management mode based on war-gaming,thirdly analyzes steps and eonlents of war-gaming performing in the period of enterprise crisis, finally points out the key successful factors of performing war-gaming in the period of enterprise crisis.

关 键 词：战争游戏法 企业 危机管理 

分 类 号：F272[经济管理—企业管理]