“媒介即讯息”在新媒体语境下的表征  

"The Medium Is the Message" in the Context of New Media

作　　者：胡巾煌[1] 

机构地区：[1]香港城市大学创意媒体学院

出　　处：《清远职业技术学院学报》2011年第1期70-72,共3页Journal of Qingyuan Polytechnic

摘　　要：以麦克卢汉"媒介即讯息"之说为理论根据,探讨在新媒体时代中媒介自身在影响人类生活方面是如何表现的。＂The medium is the message＂ is a notable concept by Marshall McLuhan and this point of view has been discussed by people continuously.In this article,I would use ＂the medium is the message ＂as the theoretical basis to analyse how medium itself as a message to impact human life in the new media age.

关 键 词：媒介即是讯息 麦克卢汉 新媒体 媒介技术 

分 类 号：G206[文化科学—传播学]