基于企业经营活动需要的高职营销商务类专业群构建  

Construction of Marketing and Business Specialty Group of Higher Vocational Education Based on Demand of Enterprises' Management Activities

作　　者：李静[1] 简玉刚[1] 李玲[1] 

机构地区：[1]重庆正大软件职业技术学院,重庆巴南400056

出　　处：《职业技术教育》2011年第8期12-14,共3页Vocational and Technical Education

基　　金：2009年重庆市高等教育教学改革研究一般项目<高职营销商务类专业群构建研究与实践>(编号:09-3-193);主持人:李静

摘　　要：针对目前重庆市高职院校营销商务类专业设置不合理,人才培养与市场需求脱节,人才培养质量不能满足岗位需求的问题。高职院校应结合市场需求与学校发展要求,建立包含市场营销、电子商务、连锁经营、商务管理、涉外商务等专业方向的专业集群。Aiming at problems of unreasonable specialty setup,disjoint of talent cultivation and market demand and low talent cultivation quality of marketing and business specialty of higher vocational schools in Chongqing,higher vocational schools should try to build the specialty cluster group including the specialty directions of marketing,electric commerce,chain management,commercial management and foreign business combining with market demand and school development demand.

关 键 词：企业经营活动 营销商务 专业群 高等职业院校 

分 类 号：G718.5[文化科学—职业技术教育学]