国际化旅游项目在民族地区文化融合的实证研究  

An Empirical Study of the Integration of Internationalized Tourism Projects with Local Ethnic Cultures

作　　者：何莽[1] 饶勇[2] 陈奕滨[2] 

机构地区：[1]中山大学旅游学院 [2]中山大学旅游学院酒店与俱乐部管理系

出　　处：《广西民族大学学报（哲学社会科学版）》2011年第2期123-128,共6页JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION

摘　　要：以民族地区高尔夫项目为例,采用电话访谈和专家打分法对民族文化在高尔夫球场、会所及相应建筑、餐饮、服饰、用语及活动等方面融入情况进行调研和量化。研究发现,民族地区的高尔夫球场、会所及相应建筑、餐饮等具有较为显著的民族特色;进一步的回归分析结果表明:少数民族人口比例越高、项目运营时间越长、开发商来源地与项目地距离越近,民族文化在国际化项目中的渗透与融合越强。This research takes golf projects in ethic areas as an example to study the integration of internationalized tourism projects with the local ethnic culture.Telephone interviews and expert ratings are employed to investigate and quantify how many ethnic cultural elements have been integrated into the architecture of the golf courses,clubs and related buildings,as well as restaurants and catering services,costumes,language use,etc.As the further regression analysis indicates,the degree of the integration of ethnic cultural elements into the internationalized projects becomes stronger in proportion to the percentage of the ethnic population,the length of operation of the projects,the closeness between the investors and the project sites.

关 键 词：民族文化 国际化 旅游 融合 

分 类 号：C95[社会学—民族学]