中国网络游戏产业SWOT分析及对策研究  

SWOT Analyses of Chinese Online Game Industry and Its Countermeasures

作　　者：刘晓晓[1] 

机构地区：[1]福州大学八方物流学院

出　　处：《江西蓝天学院学报》2011年第1期56-60,共5页Journal of Jiangxi Blue Sky University

摘　　要：运用SWOT分析方法,从中国目前网游产业的优势、劣势,以及所面临的机会和威胁等方面进行阐述和分析,提出了我国网络游戏产业可以从加强立法、完善服务、将网络游戏和本土文化结合、培育企业社会责任感几个方面增强我国网络游戏的竞争力。The paper applies SWOT to analyze and cast light upon the advantages and disadvantages of the present Chinese online game industry as well as the opportunities and threats.It suggests several ways to strengthen the competitiveness of the domestic online game industry,such as strengthening the legislations,improving the services,combining the online games with local culture and developing the enterprises sense of social responsibility.

关 键 词：网络游戏 游戏产业 SWOT 

分 类 号：F49[经济管理—产业经济]