企业集团逆向回收渠道选择策略研究  

Study on a Firm's Reverse Collection Channel Choice

作　　者：张福利[1] 

机构地区：[1]南京审计学院数学与统计学院,江苏南京211815

出　　处：《南京审计学院学报》2011年第2期35-40,共6页journal of nanjing audit university

基　　金：江苏省教育厅高校哲学社会科学基金资助项目(2010SJB630045)

摘　　要：随着环保意识和可持续发展意识的增强,废旧产品的回收再利用越来越受到人们的广泛关注。一个具有旧产品回收再造功能的企业集团存在两种逆向回收渠道结构:一是上游回收模式,即上游子公司直接从消费者手中回收旧产品;二是下游回收模式,即下游子公司直接从消费者手中回收旧产品。研究结果表明,上游回收模式优于下游回收模式,而且,在上游回收模式下,集团的利润、旧产品回收率均随着下游产品替代程度的增强而增大。上游回收模式也优于不具有旧产品回收再造功能的渠道结构。With the awareness of environmental protection and sustainable development,the reuse of used products is receiving much attention recently.This paper analyzes a firm＇s reverse collection channel choice,in which the firm engages in product collection and product remanufacturing.Two reverse collection channel structures are introduced： one is upstream collection model,in which the production headquarters collect used products directly from the consumers,the other is downstream collection model,in which the downstream subsidiary company collects used products directly from the consumers.It is proved that the former is better than the latter,and the profits and the return rate of used product for firm are increasing in the product substitution of downstream product under the upstream collection model.Furthermore,we compare the upstream collection model with the channel structure without product collection and product remanufacturing.

关 键 词：逆向回收渠道 产品再造 企业集团 转移价格 

分 类 号：F272[经济管理—企业管理]