都市蚁族的群体诉求与认同——从受众心理解读《蜗居》热现象  

On the Group Demand and Identification of City Ant Community:Understanding of Dewelling Narrowness in the Psychology of Audiences

作　　者：方亭[1] 单晓颖[1] 

机构地区：[1]西安石油大学人文学院,陕西西安710065

出　　处：《商丘师范学院学报》2011年第2期135-137,共3页Journal of Shangqiu Normal University

基　　金：陕西省教育厅2010年人文社科专项项目:"身份的危机与认同:网络博客传播的心理机制研究"(编号:2010JK226)

摘　　要：心灵漂泊与身份流散成为都市蚁族的标签,而《蜗居》的热播促成其群体性诉求的释放和身份认同的确立。"蚁族"身份的确立与认同构成《蜗居》热的深层心理动因;"蚁族"群体的平衡与归属体现《蜗居》热的潜在心理特征;"蚁族"受众的参与和评判促成《蜗居》热的后续心理支撑。《蜗居》热暗合现代社会受众对文化消费品的心理认知与期待视野,而以其写实化的创作和演绎方式成为文化消费产业的范本。Soul drifting and identity scattering have become the symbol of city ant community and the broadcasting of Dwelling Narrowness contributes to their group demand and identity.Their identity and identification constitute the deep psychological reasons for the broadcasting;The balance and position of the ant community reflect the potential psychological characteristic of Dwelling contribute to the play＇s succeeding psychological support.The enthusiasm for this play agrees with the audience＇s psychological cognition and expectation horizon of cultural consumer goods,while realistic creation and deductive mode become model for cultural consumer industry.

关 键 词：《蜗居》 受众 心理 身份认同 

分 类 号：J905[艺术—电影电视艺术] G206[文化科学—传播学]