营销视角下构建高职会计专业竞争优势的差异化战略  

Differentiation Strategy to Make up Competitive Advantage of Accounting Major in Higher Vocational Colleges from Marketing Angle

作　　者：童彦成[1] 

机构地区：[1]汉中职业技术学院,陕西汉中723000

出　　处：《九江职业技术学院学报》2011年第1期31-32,47,共3页Journal of Jiujiang Vocational and Technical College

摘　　要：高职会计专业面临的是需求庞大同时竞争又很激烈的形势,而且专业同质化倾向很明显。在营销视角下,本专业要获得竞争优势,关键是要针对特定就业市场对人才能力的不同需要,实施差异化战略。Accounting majors face a gigantic and competitive potential market,as well as obvious homogenization trend.From marketing angle,to obtain competitive advantage,Accounting major should emphasize on different needs of different employment markets,to implement differentiation strategy.

关 键 词：高职教育 会计专业 营销 竞争优势 差异化战略 

分 类 号：F23[经济管理—会计学]