钻石宝贝廊坊市场调查及市场进入策略分析  

Research and Analysis on Diamond Market and Entry Strategy

作　　者：纪艳彬[1] 张博瀚[1] 于慧[1] 韩飞飞[1] 

机构地区：[1]北华航天工业学院经济管理系,河北廊坊065000

出　　处：《北华航天工业学院学报》2011年第2期24-26,共3页Journal of North China Institute of Aerospace Engineering

摘　　要：近年来随着金银珠宝类消费的增长,廊坊市也成为珠宝企业炙手可热的目标市场。钻石宝贝是一家电子商务和实体体验店相结合的珠宝品牌,为了帮助钻石宝贝顺利进入廊坊市场,通过市场调查,获得了消费者特征和偏好等信息,并提出了产品、价格、渠道、促销等营销策略建议。With the growth of consumption of luxurious jewelry such as gold and silver,Langfang city has become a hot target market of jewelry business.Diamond Baby is a jewelry brand which combines E-commerce and physical experience.In order to help Diamond Baby get into Langfang market smoothly,research has been done to collect information such as consumer characteristics and preferences to provide necessary references for marketing strategy on product,price,channels,and promotions.

关 键 词：钻石饰品 市场调查 市场进入策略 

分 类 号：F272.3[经济管理—企业管理]