国际化背景下中国饭店业跨国战略  

The Transitional Strategy of Chinese Hospitality Industry Under the Circumstance of Globalization

作　　者：吕波[1] 

机构地区：[1]天津师范大学经济学院,天津300387

出　　处：《商业研究》2011年第5期89-93,共5页Commercial Research

基　　金：中国博士后科学基金项目;项目编号:20090450758;天津市文化艺术科学研究规划项目;项目编号:C08039

摘　　要：中国饭店业是中国改革开放最早的行业,也是最早接触国际先进水平的行业,很多优秀的企业管理方法最先在饭店业中应用进而逐渐推广开来。但因脱胎于计划经济时代的中国饭店业,发展受到我国市场经济发展水平和体制转轨因素的双重制约,同发达国家的饭店业相比,我国饭店业缺乏与之公平竞争的制度平台。为此,中国饭店业面对国际市场的竞争,如何形成有效的走出去战略,是目前尚需充分研究的战略管理领域。Hospitality industry is the earliest industry to open up in China and some good management practices are produced in this industry.Born from the planned economy era,Chinese hospitality industry is constrained by the market economy development level and system transformation.Compared with the hospitality industry in the developed countries,ours is short of the system plat to compete fairly.So it has not been an adequate field for our hospitality industry on how to shape effective ＂walk out＂ strategy facing the international market.

关 键 词：中国饭店业 跨国战略 理论框架 对策建议 

分 类 号：F273.7[经济管理—企业管理]