河南医药高校校报受众及传播效果研究——以《新乡医学院报》为例  

Henan Medical University Newspaper audience and the dissemination of research results

作　　者：崔静[1] 

机构地区：[1]武汉大学新闻传播学院,湖北武汉430072

出　　处：《湖南农机（学术版）》2011年第1期220-221,共2页Hunnan Agricultural Machinery

摘　　要：以《新乡医学院报》为例,对其受众及传播效果进行抽样调查和计量学分析,从而推论出河南医药高校校报受众及传播效果基本情况,为河南医药高校校报改良服务高校教育的途径提供理论支撑。In this paper, ＂Xinxiang Medical News＂ ,To sampling and analysis methods metrology, analysis and dissemination of results of its audience. Thus infer that the basic situation of the audience and the dissemination of results of Henan Medical College Newspaper, Higher education as a way to improve services to provide theoretical support.

关 键 词：医药高校 校报 受众 传播效果 

分 类 号：G647[文化科学—高等教育学]