企业非市场行为的战略化路径——基于创新驱动的观点  

Business Strategy of Non-Market Behavior Path:Based on The Innovation-Driven Point of View

作　　者：申俊龙[1] 王希泉[1] 徐佩[1] 

机构地区：[1]南京中医药大学经贸管理学院,江苏南京210046

出　　处：《首都经济贸易大学学报》2011年第3期62-66,共5页Journal of Capital University of Economics and Business

基　　金：江苏省教育厅高校哲学社会科学研究项目<医药企业社会责任评价指标体系实证研究--以江苏省为例>(2010SJB630053);江苏省社会科学基金项目<江苏医药企业社会责任问题研究>(10GLD017)

摘　　要：本文运用文献分析和理论推演等多种研究方法,从企业微观主体出发,以创新驱动力的观点透视企业非市场行为对于提升企业竞争环境和竞争优势的重要性,不仅从制度环境的外部压力看企业非市场行为,也将企业非市场行为视为企业谋求生存空间的重要战略手段,并在此基础上提出了企业非市场行业的多种战略化路径的研究结论。Non-Market Strategy of the Western Cross has become the mainstream of management of strategic management, but for the operation of non - market enterprises focused on public relations research and discussion of cross-cultural management, public relations of the government more and less from the corporate social responsibility, public service and other non - market behavior of specific studies, particularly the micro enterprises based on the main starting point from the perspective of innovation and drive non - market behavior of enterprises to upgrade the competitive environment and the importance of competitive anvantage, not just from the system external pressure environment of non-market behavior of Enterprises, Corporate non-market activities become an important strategy to seek means of living space.

关 键 词：非市场战略 企业非市场行为 路径 

分 类 号：F272[经济管理—企业管理]