建构主义指导下的广告史教学改革  

The Teaching Reform in the History of Advertisement within the Framework of Constructivism

作　　者：刘展[1] 叶庆华[2] 

机构地区：[1]江西科技师范学院文学院,江西南昌330038 [2]南昌大学高教中心,江西南昌330031

出　　处：《新余高专学报》2011年第2期147-149,共3页Journal of XinYu College

基　　金：江西科技师范学院校级课题<建构主义指导下的广告史教学改革>研究成果;编号:JGYB-08-33-11

摘　　要：建构主义理论主张以学生为中心,强调学生对知识的主动探索、主动发现和对所学知识意义的主动建构。运用建构主义教学法指导广告史教学,应当注重以学生为中心,积极创设教学情境,运用多种互动式教学方法,以重构广告史教学模式、教学方法、教学理念等。Constructivism teaching methodology holds the student- centered mode to higtlight his/her actively exploring, discovering and constructing the meaning of what he or she has learned. When the methodology is applied to guide the teaching of the history of advertisement, great importance should be attached to the student - centered mode, teachers＇active creation of teaching situations, and the combination of various interactive teaching methods to reconstruct the new teaching modes, methods, and ideas of the course.

关 键 词：建构主义 广告史 教学改革 

分 类 号：G642.0[文化科学—高等教育学]