企业间无形资产的战略管理  

Inter-firm Intangible Assets's Strategic Management

作　　者：荆龙姣[1] 

机构地区：[1]湖南第一师范学院经管系,湖南长沙410205

出　　处：《湖南师范大学社会科学学报》2011年第3期95-97,共3页Journal of Social Science of Hunan Normal University

摘　　要：企业无形资产战略管理是指对无形资产进行战略规划、战略组织与战略控制等一系列的管理活动,以实现企业预定的无形资产发展目标。无形资产管理应当依据企业间组织独立、松散、平行的结构特点而转变。我们试图通过企业间无形资产战略管理中职能的变化,找到其特殊性,丰富其战略管理内容,完善无形资产的管理框架。The management of Inter-firm intangible assets is a series of management activities including strategic plan,strategic organization and strategic control in order to achieve scheduled goals.To improve innovation ability,intangible management should be changed according to the inter-firm organizational characters,which are independent,loosed and parallel.We try to find the specific characteristics through exploring the change of its function in inter-firm intangible assets management,to enrich its content and perfect the framework of intangible assets management.

关 键 词：企业间组织 无形资产 战略过程 

分 类 号：F273.4[经济管理—企业管理]