企业设计创新与企业竞争力  

Design innovation of enterprise and enterprise interactive

作　　者：柳雨红[1] 刘复生[2] 

机构地区：[1]哈尔滨理工大学机械动力工程学院,黑龙江哈尔滨150080 [2]黑龙江省计量检定测试院,黑龙江哈尔滨150036

出　　处：《科技与管理》2011年第3期90-92,共3页Science-Technology and Management

摘　　要：设计创新是企业竞争中决定胜负的因素,是企业生机与活力的源泉,是可持续发展的有利武器。设计所成就的价值是企业品牌和产品销售最显性的价值,优秀的产品设计已经成为企业成功的必经之路。本文论述设计创新在企业竞争中的重要作用,分析企业如何进行设计创新以及设计创新的保障机制,提升企业的竞争力。Design innovation is the decisive factor in enterprises＇ competition.Design innovation is not only a source of vigor and vitality of enterprises,but also a powerful weapon for sustainable development.The value of design innovation is the most dominant value of the brand and product sales.A good product design has been the only way to become successful.This paper discusses the important role of innovation in the enterprise competition,how companies to design innovation,the protection mechanism of design innovative and enhancing the competitiveness of enterprises.

关 键 词：设计 创新 竞争力 企业发展 

分 类 号：F27[经济管理—企业管理]