三维视角下文学消费的影响因素  

The Affecting Factors of Literary Consumption at a Three-dimensional Visual Angle

作　　者：叶琳[1,2] 王增涛[3] 

机构地区：[1]陕西师范大学文学院,陕西西安710062 [2]西安交通大学外国语学院,陕西西安710049 [3]西安交通大学经济与金融学院,陕西西安710061

出　　处：《西安交通大学学报（社会科学版）》2011年第3期84-89,共6页Journal of Xi'an Jiaotong University：Social Sciences

基　　金：陕西省社会科学界2010重大理论和现实问题项目(2010C050)

摘　　要：以文学消费为对象,在中国文学消费研究现状及其局限性基础上,运用社会学、文学和经济学等理论,指出文学消费的一般影响因素为作品、出版传媒和消费者三个变量;结合改革开放以来中国文学市场的发展,指出中国文学消费的影响因素集中表现为出版传媒变量,进而指出建立符合文学消费特点的出版传媒集团改革与经营模式,是促进中国文学市场发展、提高国人文学消费水平的重要举措。With literary consumption as the research objective,based on the current situation of China′s literary consumption and its limitation and by applying the theories in sociology,literature,economics,etc.,it is pointed out that the general affecting factors of literary consumption include three variables-works,publishing mass media,and consumers.Coupled with the development of China′s literary market since the reform and opening-up,it is further indicated that affecting factors of China′s literary consumption center at the publishing mass media variable,and the establishment of the publishing mass media group reform and management mode in line with the specific features of literary consumption is an important measure to propel the development of China′s literary market and increase the literary consumption level of Chinese people.

关 键 词：文学消费 文学市场 出版传媒 

分 类 号：I022[文学—文学理论] F014.5[经济管理—政治经济学]