考虑服务水平约束的制造商定价和交货期联合决策  

Manufacturer's Joint Decision on Pricing and Delivery Date Considering Service Level Constraints

作　　者：周颖[1] 

机构地区：[1]电子科技大学经济与管理学院,四川成都610054

出　　处：《系统工程》2011年第3期9-14,共6页Systems Engineering

摘　　要：以M TO制造企业为研究对象,分析服务水平高低对制造商定价和交货期决策的影响。分别建立不考虑和考虑服务水平约束时定价和交货期联合决策模型,以最大化期望收益为目标,得到制造商的最优定价、最优承诺交货期和最大期望收益。并且通过分析可知,服务水平高低对最优决策的影响是分段的;其中对最优价格的分段影响,还与持有成本以及价格和交货期敏感系数的大小有关;并且当服务水平等于不考虑服务水平约束下最优承诺交货期的概率分布值时,期望收益达到最大。We analyze the impact of the service level on the manufacturer＇s decision on pricing and the delivery date in MTO manufacturing enterprises.In order to maximize the expected profit,we model both pricing and delivery date respectively under two conditions： with service level constraints and without service level constraints.We gain the manufacturer＇s optimal pricing,optimal delivery date and the maximum expected profit.We present that the impact of the service level on optimal decision is segmented;the segmented impact on pricing,has relationship with the holding costs and the size of price and delivery date sensitivity coefficient;and when the service level is equal to the value of the probability distribution of the optimal commitment delivery date without considering service level constraint,the expected profit is maximum.

关 键 词：交货期 定价 服务水平 期望收益 

分 类 号：F274[经济管理—企业管理]