我国公立综合性医院战略定位类型研究  

Study on the Types of Strategic Positioning of Public General Hospitals in China

作　　者：周萍[1] 常继乐[2] 黄金星[3] 白飞[2] 王评[3] 唐智柳[1] 伍蓉[4] 黄葭燕[1] 薛迪[1] 

机构地区：[1]复旦大学公共卫生学院,上海200032 [2]甘肃省卫生厅,甘肃兰州730030 [3]湖北省卫生厅,湖北武汉430071 [4]复旦大学附属华山医院,上海200040

出　　处：《中国医院管理》2011年第6期8-10,共3页Chinese Hospital Management

基　　金：国家自然科学基金项目(70873023);复旦大学重点学科创新人才培养计划资助

摘　　要：借鉴经营战略相关理论,结合我国特点,从业务定位、市场定位和竞争态势定位对我国公立综合性医院的战略定位分类进行了研究。通过对我国东、中、西三省/直辖市公立综合性医院的抽样调查,课题组将其战略定位分为5类,并分析了5类战略定位在公立综合性医院中的分布。Based on the relative theories for business strategy and the Chinese characteristics,the paper studied the types of strategic positioning of public general hospitals from business positioning,market positioning and competitive positioning.Five types of strategic positioning were classified and their distribution among public general hospitals in China were analyzed by the survey of public general hospitals in three provinces located in eastern,middle and western areas of China.

关 键 词：公立综合性医院 战略定位 分类 

分 类 号：R197.3[医药卫生—卫生事业管理]