区域营销与区域竞争优势形成机制研究  

Forming Mechanism of Regional Competitive Advantage Based on Regional Marketing

作　　者：严群英[1] 

机构地区：[1]浙江师范大学经济与管理学院,浙江金华321004

出　　处：《商业研究》2011年第6期192-197,共6页Commercial Research

基　　金：浙江省教育厅科研项目;项目编号:Y201016838

摘　　要：随着经济全球化,区域之间为争夺市场、投资和人力资源而展开的竞争日趋激烈。区域营销日益成为增强区域竞争力、促进区域发展的重要手段。本文通过对区域营销推动区域要素集聚、特色产业培育、产能辐射增强和区域间的分工协作等角度进行深入分析,揭示区域营销推动区域竞争优势形成的内在机制。The competition between regions for market,investment and human resources becomes more and more intensified because of the globalization.Regional marketing becomes increasingly an important method which can enhance the regional competitiveness and improve regional development.This thesis analyses from the following aspects： regional marketing promoting the factor gathering,special features industry growth,the productivity radiation function,and the division of laborers,hinting the internal mechanism that regional marketing promotes the regional competitive advantage.

关 键 词：区域营销 区域竞争优势 机制 

分 类 号：R061.5[医药卫生]