产品创新中用户参与的动力机制研究  

Research on the Motive Mechanism of User Involvement in Product Innovation

作　　者：吴伟[1] 

机构地区：[1]辽宁社会科学院,辽宁沈阳110004

出　　处：《技术经济与管理研究》2011年第6期79-83,共5页Journal of Technical Economics & Management

基　　金：辽宁省科学技术计划项目(2008401018);辽宁省社会科学基金规划项目(L10DKS022);辽宁社会科学院财政基金一般项目

摘　　要：用户参与是企业创新理论中一个非常重要的研究领域,在产品创新过程中,用户作为价值创造者的作用已经受到学者和企业家的重视。用户参与产品创新,可以为企业带来更多的收益和市场机会。分析了用户参与企业产品创新的外部和内部动力。体验经济时代的到来、互联网技术的兴起和市场竞争的不断加剧是企业吸纳用户参与产品创新的外部动力,提高企业产品创新的绩效和获取企业产品创新的市场竞争优势是企业吸纳用户参与的产品创新的外部动力,内外部动力的相互作用,使企业迫切需要引入用户资源。拓展了对于理解用户在产品创新中的作用的视野,为企业有效利用用户资源提供了参考。User involvement is one of the most important research fields in enterprises’ innovation theory.Scholars and entrepreneurs have gradually realized the important function of users in new products development.Users involved in product innovation can bring more benefit and market opportunity for enterprises.The external and internal motive forces of users involved in enterprises’ product innovation is analyzed.The coming of experience economy age,the rising of internet technology and deeply exacerbating of market competition,which is the external motive of enterprise’s adopting user involvement in product innovation.Enhancing the performance of product innovation and gaining competition advantage of product innovation,which is the internal motive of enterprise’s adopting user involvement in product innovation.The interaction of external and internal motive forces enterprises introducing user sources.And the analyses expand the vision that understanding the role of users in product innovation.which may provide reference for enterprises on introducing user involvement.

关 键 词：用户参与 创新理论 产品创新 竞争优势 

分 类 号：F270[经济管理—企业管理]