体育赞助方略——指向高校高水平武术项目的实证分析  

The General Plan of Sports Sponsorship——the Positive Analysis on the High Level Martial Arts Project in University

作　　者：刘永[1] 

机构地区：[1]南京中医药大学体育部,江苏南京210046

出　　处：《体育科技文献通报》2011年第1期18-19,22,共3页Bulletin of Sport Science & Technology

基　　金：南京中医药大学2009年教育教学"十一五"规划课题;"后奥运时期我校高水平运动队管理体系的构建"部分内容(课题编号:NZY0925)

摘　　要：本论文通过文献资料及问卷调查等方法,对高校高水平武术项目寻求体育赞助的影响因素进行了深入调查及有针对性的归纳总结。对于高校武术高水平项目如何寻求体育赞助,提出了"积极促进武术的产业化发展"、"和赞助企业建立合作型的伙伴关系"、"通过体育经纪人寻求体育赞助"、"寻找与赞助企业利益的同质性"及"制订保障赞助商权益的政策与制度"等具体的方法和策略。Through the methods of document literature and questionnaire survey,this paper ordered a probe into influencing factors on seeking sponsorships on the high level martial arts project of universities and made a pertinence conclusion.Toward how to seek sports sponsorship for high level martial arts project of universities,this paper put forward the methods and strategies of promoting the industrialization development of martial arts positively,making the cooperation partnership with support enterprises,getting the sponsorship through the help of sports agents,seeking common benefits with support enterprises,making policies and systems which aim to protect the rights of the sponsors.

关 键 词：高校 武术 高水平 项目 体育赞助 策略 

分 类 号：G852[文化科学—民族体育]