基于乘客分类的航空客运座位控制和动态定价综合模型  

Optimal seating control and dynamic pricing for airline tickets with passenger segment

作　　者：李豪[1] 熊中楷[1] 屈卫东[1,2] XIONG Yu 

机构地区：[1]重庆大学经济与工商管理学院,重庆400030 [2]国航股份重庆分公司,重庆401120 [3]英国女王大学管理学院,贝尔法斯特BT71NN

出　　处：《系统工程理论与实践》2011年第6期1062-1070,共9页Systems Engineering-Theory & Practice

基　　金：国家自然科学基金(70571088,70871125)

摘　　要：航空公司以提供折扣票的方式将乘客分为两类,并通过动态的控制折扣票的销售和对普通票实行动态定价来最大化自身的期望收益.应用动态规划建立相应的座位控制和动态定价综合模型,讨论了收益函数及最优定价策略的结构性质,并求得了航空公司基于已卖出的机票数量接受或拒绝乘客购买折扣票的阈值,以及对乘客购买普通票的最优定价所满足的关系式.最后,通过算例讨论了不同参数对最优策略的影响,并分析了模型的有效性.The airline divides the passengers into two categories by offering discount tickets,and needs to decide how to control the sales of discount tickets,how to implement dynamic pricing for ordinary tickets. We introduce a model which integrates pricing and capacity allocation using dynamic programming.Solutions and corresponding properties are discussed.We also obtain the optimal allocation of seating which is achieved by the total number of selling units and discuss the relationship of the optimal price strategy. Numerical experiments are presented to explore the effect of various parameters on the performance of optimal strategy and show the effectiveness of the model.

关 键 词：乘客分类 动态定价 座位控制 收益管理 

分 类 号：F272.3[经济管理—企业管理] F714.1[经济管理—国民经济]