基于PPC-GA的细分模型在用电客户划分中的应用  

Application of PPC-GA's Segmentation Model in Electricity Users Classification

作　　者：杨薇[1] 

机构地区：[1]鞍山师范学院,辽宁鞍山114007

出　　处：《鞍山师范学院学报》2011年第2期56-57,共2页Journal of Anshan Normal University

摘　　要：将PPC-GA应用于供电企业客户群细分问题,主要从客户的购电水平、信用状态、发展潜力和用电特征等几个方面进行描述和细分.得出具有代表性的3个中心点,实现了对客户的细分和精细营销.To apply PPC-GA in customers＇ base segmentation of power supply enterprises,descriptions and segmentations are conducted on several aspects,like the level of purchasing electricity,credit status,development potential and power features of customers.It is concluded three representative centers and customers＇ segmentation and fine marketing can be realized.

关 键 词：PPC-GA 聚类分析 隐私保护 客户细分模型 

分 类 号：TP274[自动化与计算机技术—检测技术与自动化装置]