基于生态位理论的轿车生产企业竞争态势分析  

作　　者：史晓晨[1] 顾力刚[1] 

机构地区：[1]北京工业大学经济与管理学院

出　　处：《企业经济》2011年第6期57-60,共4页Enterprise Economy

摘　　要：本文运用生态位理论,将消费者视为企业生存所倚重的资源,利用价格生态位分析了主要轿车生产企业之间的竞争态势,力求为我国轿车生产企业的经营者利用生态位理论认识、分析轿车市场的竞争状况,制定竞争战略提供理论支持。而且,随着汽车生产企业和其产品的增多,消费者购买能力和需求的增高,以及能源危机引发的机遇与挑战,全球汽车制造业将会面临着越来越激烈的市场竞争。在这个阶段,汽车生产企业如果能够尝试从生态位的视角出发,观察整个市场的竞争态势,认清自己所处的位置,明确竞争对手的情况,进而调整到适合自身生存的价格生态位,那么就有望实现企业在适度的竞争关系中和谐共生并健康持续地发展。This paper applies the theory of ecological niche to regard the customers as the resources that the enterprise survival rely heavily on,and uses price ecological niche to analyze the competitive situation among major car manufacturers,makes efforts for the operators of our country＇s car manufacturers to apply the theory of ecological niche to understand and analyze the competitive situation in car market,and provides theoretical supports for making up competitive strategies.Moreover,with increase of car manufacturers and their products,the growth of customer purchasing power and demands,as well as the opportunities and challenges triggered by energy crises,global car manufacturers will be confronted with increasingly fierce market competition.On this stage,if car manufacturers are able to try to start with the prospective of ecological niche,observe the situation of whole market competition,recognize their own position,make sure the circumstances of competitors,and further make adjustment to reach the price ecological niche suitable for their survival so as to realize harmonious co-survival and healthy and continuous development in moderate competitive relation.

关 键 词：轿车生产企业 企业生态位 价格生态位 

分 类 号：F270[经济管理—企业管理]