基于因子分析法的房地产业履行社会责任评价研究  

Positive Study on Realty Business Undertaking Social Responsibility

作　　者：孙召亮[1] 汪冬梅[2] 

机构地区：[1]山东交通学院财务处,山东济南250001 [2]山东经济学院会计学院,山东济南250014

出　　处：《技术与创新管理》2011年第3期241-246,共6页Technology and Innovation Management

基　　金：山东省科技发展计划项目"房地产业企业社会责任与企业价值关系的互动研究"(2008GG30007030);山东省泰山学者建设经费的资助

摘　　要：基于利益相关者理论,对房地产业社会责任进行了界定,并分析了其社会责任的内容,建立了评价指标体系。在此基础上,运用因子分析法对在我国深、沪上市的房地产业的社会责任表现进行了实证分析。结果表明近十年来,我国房地产业承担社会责任的综合表现呈下降态势;但具体企业的行为又表现出随机性。在既定的宏观经济运行和政策体系框架内,企业应努力贯彻宏观政策、企业战略目标的可持续化及提升社会责任表现的对接。Based on Theory of Stakeholders,the thesis analyzes the concept,content,and index of social responsibility in realty business.Then positive study by factor analysis on social responsibility in realty business in China is done.The research suggests that it has been dropping on social responsibility in the latest ten years with different enterprises having different performance.Under the existing operation of the macro-economy and policy system,bearing social responsibility should be related to implementing macroscopic policy and sustaining of strategic goal.

关 键 词：房地产业 社会责任 评价指标 因子分析法 

分 类 号：F275.5[经济管理—企业管理]