目标市场确定及策略赢得描述的物元模型  

Matter\|Element Model on Determination of Targeting and Description of Tactical Win

作　　者：田双亮[1] 

机构地区：[1]西北民族学院,甘肃兰州730030

出　　处：《系统工程理论与实践》1999年第9期131-134,139,共5页Systems Engineering-Theory & Practice

摘　　要：利用关联函数，提出了在竞争条件下目标市场的确定方法．并借助于可拓关系对目标市场策略的赢得进行了描述，讨论了策略赢得可拓的实现手段。Using the incidence function, we present a method about determination of targeting in competitive condition. The tactical win is described with the concept of the extension relationship, the method of extension about the tactical win and the extension field of the tactical win are discussed in this paper.

关 键 词：目标市场策略 可拓关系 关联函数 市场营销 

分 类 号：F713.5[经济管理—市场营销]