如何在法律规范下创意药品广告  

How to Create the Advertisement of Drugs

作　　者：许维伊[1] 

机构地区：[1]广东省食品药品监督管理局审评认证中心,广州510080

出　　处：《中国药事》2011年第6期538-540,共3页Chinese Pharmaceutical Affairs

摘　　要：目的探讨如何在遵循法律法规的前提下,让药品广告创意得到充分发挥。方法以现今广告市场上的药品广告为例,对药品广告创意情形进行探讨分析。结果与结论总结出4种可取的广告创意方式以及4种应避免出现的创意情形,为充分发挥药品广告艺术创意提出建议。Objective To explore how to bring into play the originality of drug advertising under the laws and rules.Methods To explore and analyze the situation of the originality of drug advertising with several drug advertising in the market.Results and Conclusion Sum up four advisable methods of advertisement creation and four situations that should be avoided,the suggestions are puts forward for fully displaying the originality of drug advertising.

关 键 词：药品 广告 创意 

分 类 号：R956.14[医药卫生—药学]