旅游管理专业本科学生核心竞争力评价与培养研究  

On Core Competitiveness Evaluation and Cultivation of Undergraduate in the Major of Tourism Management

作　　者：田言付[1] 付业勤[1] 陈柔锜[1] 

机构地区：[1]海南大学三亚学院,海南三亚572000

出　　处：《湖北第二师范学院学报》2011年第5期115-120,共6页Journal of Hubei University of Education

基　　金：海南省教育厅高等学校科研资助项目(Hjsk2009-169);海南大学三亚学院科研资助项目(XYZZ09-006)

摘　　要：本文以旅游管理本科学生核心竞争力为研究对象,运用IPA方法,从旅游企业、旅游教育工作者、旅游管理专业学生的视角出发,对核心竞争力的人格素质、基本素质、实操能力和发展能力4大模块33项指标进行重要程度,表现程度的全面评估,结果发现旅游管理专业本科学生核心竞争力的表现与旅游业界、旅游教育界和学生自己的期望都相差较大。而实操能力和发展能力中的一些核心竞争力指标是最需要提升的内容。鉴于研究结果,提出了从4个方面提升旅游管理专业本科学生核心竞争力的对策和建议。This paper takes the core competitiveness of undergraduate in the major of tourism management as an example,by using the Importance Performance Analysis（IPA） method to evaluate,from tourism enterprises,tourism educators and tourism management students,the core competitiveness of undergraduate in the major of tourism management including four modules of personal quality,basic quality,ability of practical operation,and development capacity and 33 indicators in importance and satisfactions.Studies have shown that there is a large difference between performance and expectation,and some indicators of ability of practical operation and development capacity urgently need to be enhanced.In view of this,this paper also supplies some specific related recommendations.

关 键 词：旅游管理专业 大学生核心竞争力 评价 培养 重要-表现程度分析法 

分 类 号：G59[文化科学—教育学] G64[文化科学—教育技术学]