跨文化沟通视野下的国际旅游城市软实力建设研究  

Soft Power Constitution of International Tourist City in the Perspective of Trans-Cultural Communication

作　　者：胡爱清[1,2] 

机构地区：[1]暨南大学东南亚研究所,广东广州510632 [2]广东农工商职业技术学院外语系,广东广州510507

出　　处：《广东农工商职业技术学院学报》2011年第2期48-52,共5页Journal of Guangdong Agriculture Industry Business Polytechnic

摘　　要：随着我国入境旅游的不断发展,国内各大城市纷纷打造国际旅游城市,筑巢引凤,培育以入境旅游为支柱的产业发展。论文从建设国际旅游城市软实力角度出发,认为国际旅游城市竞争实力不仅取决于国际旅游城市的硬实力建设,同时还取决于其以跨文化沟通为目标的软实力建设。国际旅游城市要以客源国文化和传统为背景,有针对性地加强城市旅游产品营销、旅游和社会服务与管理,改善国际旅游城市在客源国的形象,增加城市魅力,提高游客对旅游服务的满意度,促进国际旅游城市可持续发展。With the development of China＇s inbound tourism,major cities in China begin to build international tourist cities one after another,and cultivate the development of inbound tourism-based industry.This essay tries to analyze city＇s competitiveness from the perspective of soft power and considers that competitiveness stems not only from the hard power constitution but also from the soft power constitution aiming at trans-cultural communication.International tourist city should strengthen tourism marketing,services and social management based on the culture and tradition of tourist source countries,and improve city images in those countries,satisfy the tourists,promote tourist city＇s sustainable development.

关 键 词：国际旅游城市 软实力建设 跨文化沟通 

分 类 号：F590[经济管理—旅游管理]