传播学视阈中的误读机制分析  

Analysis of "Misreading" Mechanism in the Perspective of Communication

作　　者：李岗[1] 

机构地区：[1]西南交通大学艺术与传播学院,四川成都610031

出　　处：《西南交通大学学报（社会科学版）》2011年第4期69-73,共5页Journal of Southwest Jiaotong University(Social Sciences)

摘　　要：当前学术界内外对布鲁姆的"阅读总是一种误读"的观点存在着赞成和反对两种尖锐对立的评价。其实运用S.霍尔的编码/译码理论,分析符号外延与内涵结构特点以及内涵与社会文化结构的联系,从符号传播的动态角度把握误读产生的原理和机制,并根据霍尔关于符号的意义是编码者和译码者共同建构的这一主导思想,可以说明布鲁姆观点的可论证性。但要准确表述布鲁姆的观点,传统上针对文本而提出的误读、正读等术语的内容则需要作重大修改甚至彻底摒弃,因为所谓的文本意义没有客观性。Nowadays, academic communities both at home and abroad have sharply opposite assessments about Bloom＇s statement ＂The reading always is a misreading＂ By adopting S. Hall＇s Encoding/decoding theory the author analyzes the structural features of code＇s extension and content, the relation of code＇s content and social and cultural structure, and grasps the principle and the mechanism of the misreading from the dynamic perspective of code＇s communication. Based on S. Hall＇s theory that meaning is constructed by both people of encoding and decoding, the author explains that Bloom＇s statement could he conducted and supported. However, this statement could be expressed more. accurately by changing or even abandoning the ＂texts＇ meaning＂ has no objectivity. terminology such as ＂Misreading＂, because the so-called

关 键 词：误读 传播学 符号理论 内涵 外延 布鲁姆 霍尔 

分 类 号：G206[文化科学—传播学]