广告·拟态环境·时尚文化  

Advertisement Pseudo-environment Fashion culture

作　　者：孙会[1] 张文洲[2] 

机构地区：[1]河北师范大学新闻传播学院,河北石家庄050091 [2]河北师范大学附属民族学院,河北石家庄050091

出　　处：《河北经贸大学学报（综合版）》2011年第2期59-62,共4页Journal of Hebei University of Economics and Business(Comprehensive Edition)

基　　金：2010年河北省社会科学基金项目(HB10RXW005)

摘　　要：广告通过在拟态环境中融入时尚文化营造出一种语境,以刺激消费者的购买欲望。广告、拟态环境与时尚文化之间密切相关,广告通过建构拟态环境,表现、引导和创新时尚文化元素,彰显广告文化的时代特色,积极承担文化创新的社会责任。同时对于在广告中出现的一些对时尚文化的误用要努力克服。Advertisement infuses fashion culture into a pseudo-environment to create a context to stimulate consumers＂ purchasing desire. Advertisement, pseudo-environment and fashion culture are correlated closely. Advertisements showcase, guide and create fashion culture elements by constructing a pseudo-environment, manifest the present features and shoulder the social responsibility of cultural innovation. Meanwhile, the misunderstandings regarding fashion culture appearing in ads ought to be overcome.

关 键 词：拟态环境 广告 时尚文化 创新 

分 类 号：G206.3[文化科学—传播学]