基于破坏性创新的自主品牌跨越式发展及案例分析  

Analysis of Leap-forward Development of Independent Brands Based on Disruptive Innovation

作　　者：杨雪滢[1,2] 傅利平[1] 聂江 

机构地区：[1]天津大学管理与经济学部,天津300072 [2]长春工业大学,长春130012 [3]海军某代表,哈尔滨150000

出　　处：《西北农林科技大学学报（社会科学版）》2011年第4期90-95,共6页Journal of Northwest A&F University(Social Science Edition)

摘　　要：在当前国际竞争环境日益激烈的形势下,自主品牌已成为一国经济实力的体现。依靠传统维持性创新自主品牌很难实现跨越式发展,文章从技术和市场有效结合的破坏性创新视角,探索自主品牌跨越式发展的新路径。进一步通过理论及实际案例分析得出基于破坏性技术和蓝海市场战略有效整合的破坏性创新是自主品牌跨越式发展的路径选择。In the current situation of increasingly fiercer international competition,the independent brands have become the embodiment of a country＇s economic strength.As it is not likely to achieve leapfrog development by relying on innovation to maintain its own traditional brands,the article explores the leap-forward development path of independent brands from the effective combination of technology and market perspective of disruptive innovation.Through theoretical and practical case studies based on disruptive technology,it points out that market strategy and the effective integration of Blue Ocean disruptive innovation is the path for leap-forward development of independent brands.

关 键 词：自主品牌 破坏性创新 跨越式发展 一汽奔腾 

分 类 号：F273.4[经济管理—企业管理]