服装展会经济学 正陷入纠结  

Apparel Exhibition Economy Falls into Dispute

作　　者：萧寒 

出　　处：《中国制衣》2011年第4期12-19,共8页

摘　　要：三月看CHIC,已经成为中国服装人多年不变的约定,举办了19届的这个亚洲规模最大的服装专业展有着中国服装业"晴雨表"和"助推器"之喻,成为中国服装展会历程的一大缩影。除了CHIC,各类服装展也如雨后春笋,繁荣兴盛。根据2009年京沪穗三大展会高地的统计资料,服饰/皮革/纺织类在北京会展的数量占北京展会的第9位,占上海展会的第6位,占广州展会的第7位。据不完全统计,2011年中国的服装专业展多达150余个。行业兴,展会兴;品牌兴,展会兴—分析中国主要的服装展会可以发现以下共同点:它们或者依托于发达的产业经济,或者得益于特殊的商贸优势,或者二者兼而有之。会展不仅能给城市带来场租费、搭建费、展览费、运输费等直接收入,还能创造住宿、餐饮、通信、旅游、购物、贸易等相关收入。更重要的是,会展能汇聚巨大的信息流、技术流、商品流和人才流,对国民经济和社会进步产生难以估量的影响和催化作用。会展业能带动其他部门经济的发展,对相关产业的经济拉动是1:5至1:10。会展本身和它带动的相关产品可创造相当惊人的利润。关于服装展会,目前尚缺乏科学、全面、客观的统计分析,但有一点是无疑的:对持续走高的服装展会热,去掉看起来很美的"虚火",是一项十分紧迫、也并不轻松的功课。Watch CHIC in March, has become an engagement for people in apparel industry. The largest professional apparel exhibition which lasted for 19 years is also called the barometer and power booster of China apparel industry, as well as the microprint of China apparel exhibitions’ development. Except CHIC, several of apparel exhibitions have come into people’s view. According to exhibition statistics record of Beijing, Shanghai and Guangzhou in 2009, apparel, the number of leather and textile exhibition ranks at 9th, 6th and 7th in Beijing, Shanghai and Guangzhou respectively. According to incomplete statistics, there are more than 150 apparel exhibitions in China in 2011. A prosperous industry and brand leads to prosperous exhibition industry – we could found following common points through analyzing main apparel exhibitions in China: they are supported by advanced industrial economy, or special trading advantage, or have them both. Exhibition does not only bring in rent, construction, show and transportation income, it also make related income in accommodation, catering, communication, tourist, shopping and trading. More importantly, exhibition could gather many information, technology, goods and talents, which influence and affect the national economy and social development. Exhibition industry can also promote the development of other industry; the economic stimulating effect will be 1:5 to 1:10. It can also create great amount of profit. There are still no scientific, comprehensive and objective statistics for apparel exhibition. But there is no doubt to remove the beautifully looked deficiency popularity for apparel exhibition, is an urgent and not so easy task.

关 键 词：中国服装 经济学 展会 服装专业 统计资料 会展业 产业经济 催化作用 

分 类 号：TS941.742[轻工技术与工程—服装设计与工程]