试析贝塔斯曼书友会  

Analysis on Bertelsmann Book Club

作　　者：严刚强[1] 

机构地区：[1]绍兴文理学院图书馆,浙江绍兴312000

出　　处：《科技情报开发与经济》2011年第20期49-51,共3页Sci-Tech Information Development & Economy

摘　　要：阐述了读者俱乐部的功能及贝塔斯曼书友会的会员定位,介绍了贝塔斯曼书友会在推荐图书与图书质量、服务质量与满意度方面的状况,探讨了贝塔斯曼书友会的会员义务、主荐书、忠诚度等,指出了贝塔斯曼书友会在发展中存在的问题,提出了提高贝塔斯曼书友会服务质量的措施。This paper expounds the functions of readers club and the positioning of the members of Bertelsmann Book Club,introduces the situation of books recommendation,books quality,service quality,and satisfaction degree of Bertelsmann Book Club,probes into the members＇ obligations,mainly recommended books,and loyalty indexes of Bertelsmann Book Club,points out some obstacles existing in the development of Bertelsmann Book Club,and puts forward some measures for improving the service quality of Bertelsmann Book Club.

关 键 词：贝塔斯曼书友会 网上书店 图书营销 读者俱乐部 

分 类 号：G252[文化科学—图书馆学]