案例教学模式下的市场营销专业教学研究  

Research on teaching for marketing majors with case study

作　　者：罗兰芳[1] 

机构地区：[1]三明学院经济管理系,福建三明365004

出　　处：《吉林化工学院学报》2011年第8期44-47,共4页Journal of Jilin Institute of Chemical Technology

基　　金：三明学院教学改革研究项目(编号W0905/Q)

摘　　要：案例教学是市场营销专业教学的重要组成部分,它具有很强的启发性与实践性,是一种有助于提高学生分析问题、解决问题及团队合作能力等综合素质的教学方法。然而,目前我国高校市场营销专业所采用的案例教学仍存在着许多问题,不能充分有效地实现教学效果。因此,如何解决案例教学过程中存在的问题,提高市场营销专业案例教学的质量与效果,成为高校教师课程教学的研究重点。Case study has become an important part of teaching for marketing majors, which is very inspiring and practical. It＇ s the teaching method that helps improve the students＇ comprehensive capability of analysis, solving problems and team work skills. However, there are still many problems in the current college-level teaching of cases for marketing majors, which made the effective teaching im concern of college teachers about how to solve the problems and improve the process of teaching. possible. Therefore, it＇ s the major teaching quality and effect in the

关 键 词：案例教学 市场营销 对策 

分 类 号：G420[文化科学—课程与教学论]