旅游服务供应链信任均衡研究  

Study on trust equilibrium of tourism supply chain

作　　者：潘晓东[1] 鄢章华[1] 滕春贤[1] 

机构地区：[1]哈尔滨理工大学管理学院系统工程研究所,黑龙江哈尔滨150080

出　　处：《科技与管理》2011年第4期31-34,共4页Science-Technology and Management

基　　金：国家自然科学基金项目(70871031);黑龙江省教育厅海外学人项目(1152HQ09)

摘　　要：旅游服务供应链中的业务关系是基于彼此间的信任而形成的,建立良好的信任氛围对于提升旅游服务供应链的绩效具有重要作用。在总结分析供应链信任研究相关文献的基础上,对传统信任度的取值进行拓展,研究了不同信任氛围下信任的传递机制及均衡。得出结论认为:供应链信任均衡不仅受信任氛围的影响,还与初始的信任状态密切相关;信任氛围对供应链信任起着保健因素的作用;供应链信任均衡的稳定性主要受关键关系的影响。并据此从信任氛围的角度给出了我国发展旅游供应链的相关政策建议。The cooperation between tourism supply chain members is based on mutual trust and a favorable trust environment is beneficial to enhancing the performance of tourism supply chain.Based on the review of studies related to supply chain trust,we study the transfer mechanism and equilibrium of tourism supply chain trust with the concept of trust degree being extended.The following conclusions are reached：equilibrium of supply chain trust depends on trust environment as well as the initial trust state;trust environment acts as a hygiene factor;the stability of trust equilibrium depends on the set of key relationships.According to the conclusions,suggestions are proposed for developing tourism supply chain from the perspective of trust environment.

关 键 词：旅游供应链 信任氛围 信任传递 信任均衡 

分 类 号：F274[经济管理—企业管理]