论高职院校的品牌价值管理  

On the Management of Brand Value in Higher Vocational Colleges

作　　者：杨家鹏[1] 阮富坚[1] 

机构地区：[1]广西水利电力职业技术学院机电工程系,广西南宁530023

出　　处：《高教论坛》2011年第10期116-118,共3页higher education forum

摘　　要：本文通过对高职院校品牌价值管理的内涵和作用进行分析和研究,并在此基础上提出可通过强强联手、品牌延伸、挑战行业领导者和品牌价值创新等品牌价值管理策略,实现对高职院校品牌价值的管理和维护,达到品牌价值创造和价值不断增值的目的,全面提升学校的内涵和实力。In this paper, the contents of management of brand value in higher vocational colleges is analyzed. The idea applied is that the strategy of management of brand value by combining, brand extension , challenge industry leaders and innovation the brand value, in order to achieve management and maintenance brand value of higher vocational colleges. Also, achieve the purpose that brand value increase constantly,and promote comprehensive contents and strength of colleges.

关 键 词：高职院校 品牌价值 管理 策略 

分 类 号：G647[文化科学—高等教育学]