旅游影响下古村落文化嬗变评价体系的构建  

Establishment of Evaluation System for Cultural Evolution of Ancient Village Under Tourism Impact

作　　者：胡幸福[1] 胡静[2] 

机构地区：[1]广州大学旅游学院,广州510006 [2]烟台南山学院酒店管理学院,烟台265706

出　　处：《天津大学学报（社会科学版）》2011年第4期312-315,共4页Journal of Tianjin University：Social Sciences

摘　　要：随着古村落旅游的发展,旅游已成为现在古村落文化变迁的一个重要诱因,因此有必要对此建立一个评价体系。建立的方法是:在分析古村落文化的结构及其嬗变机理的基础上,进行指标搜集,并使用SPSS统计软件对指标进行因子分析,从而构建出旅游影响下古村落文化嬗变的评价指标体系,并应用多层次模糊综合评价法对其进行定量分析。经实践证明,该评价体系是比较科学可行的。With the development of ancient-village tourism, tourism has become a major incentive for cultural changes of ancient villages. So it is necessary to establish an evaluation system for it. First collect the evolution indexes based on the analysis of the structure of an ancient village and its motivation and mechanism of cultural evolution, and then make factor analysis of the indexes by using the statistical software SPSS. So far an evaluation system for the cultural evolution of ancient village under tourism impact has been set up. Finally quantitative study by is carried out using multi-level fuzzy comprehensive evaluation method. The evaluation system established in this paper is scientific and feasible, which has been testified by practice.

关 键 词：旅游评价 古村落文化嬗变 指标体系 因子分析 

分 类 号：F590.1[经济管理—旅游管理]