中原城市群户外广告与城市形象和谐性研究  

Outdoor advertising of central China city group and the harmony of the image of the city

作　　者：郑国喜[1] 

机构地区：[1]河南科技学院,河南新乡453003

出　　处：《河南科技学院学报（社会科学版）》2011年第7期75-77,共3页Journal of Henan Institute of Science and Technology

基　　金：2010年河南省社科联课题"中原城市群户外广告与城市形象的和谐性研究"(SKL-2010-706)

摘　　要：从中原城市群的风貌特色与中原城市群户外广告的现状入手,找出目前中原城市群户外广告发展中的问题,进而提出从找准定位,塑造城市个性;根据区划,合理设置户外广告;整合城市色彩体系,提升城市形象;加强监管,共建和谐城市等四个方面来解决户外广告发展与城市形象和谐之间的问题,提升中原城市群中各城市的形象,促进户外广告与城市形象的和谐发展。This article from the status of the Central China city group feature and the outdoor advertising group,to find out problems in the development of outdoor advertising of the current central China city,and then raised from the pinpoint positioning,creation of a city personality;under division,a reasonable set of outdoor Advertising;integrated color system,enhance image in the city;strengthen supervision and build a harmonious city,this fours respects solve problems of the development of outdoor advertising and the harmony of the city＇s image.Through research this project,can increase the image of the various cities,to promote development of outdoor advertising and the harmonious of the city.

关 键 词：中原城市群 城市形象 户外广告 和谐 

分 类 号：F713.8[经济管理—广告]