传统地方品牌产品的网络营销推广策略——以鹤兴陈皮酒为例  

Internet Marketing Strategy on Local Brand Products:Taking Hexingchenpi Wine as an Example

作　　者：杜化俊[1] 陈素清[1] 

机构地区：[1]江苏信息职业技术学院,无锡214153

出　　处：《价值工程》2011年第26期60-61,共2页Value Engineering

摘　　要：在当今保健品和酒文化盛行的时代,鹤兴陈皮酒虽是有着深厚"孝"文化底蕴的特色保健酒,销售却仅限于东台当地。本文通过分析鹤兴陈皮酒的优势以及企业当前的营销状况,找出其不足之处,进而提出应用网络营销的方式,结合线上与线下的营销整合,对鹤兴陈皮酒进行网络营销推广。Nowadays the wine culture is popular among society.Chenpi wine,for example,is not only a kind of drink but health products with rich culture.However Hexingchenpi wine is still a typical local product whose sale is just limited to Dongtai.According to its state,we will analyze its current marketing situation.Thus we suggest the way of internet marketing to promote its internet marketing through blog marketing,flashmtv,favorites,Taobao and so on.

关 键 词：鹤兴陈皮酒 传统地方品牌 网络推广 

分 类 号：F274[经济管理—企业管理]