广告英语赞扬语的形式与语用功能研究  

A Research on the Forms and Pragmatic Function of Compliments in Advertising English

作　　者：钟凌[1] 

机构地区：[1]海南大学外国语学院,海南海口570228

出　　处：《海南大学学报（人文社会科学版）》2011年第2期86-91,共6页Journal of Hainan University （Humanities & Social Sciences）

基　　金：海南省教育厅高等学校科学研究指导性项目(HJ2009-84)

摘　　要：通过对英语广告文本中赞扬语相关数据的分析,归纳英语广告语中赞扬语使用的特点,探讨这一特定文体中赞扬语使用的形式和语用功能。研究发现:赞扬语是广告英语文体中常用的一种言语策略,广告英语文体与日常英语文体在语境、对象和使用目的不同,导致它们在分布特点、语言形式、语用功能上都存在较大差异。By analysis on the compliment relevant data in English advertisement texts, this research tries to induce the traits of compliment used in advertising English and probe into the forms and pragmatic function of compliment in such specific language style. Result shows that compliment is a frequently used speech strategy in advertising English, and that compliment in advertising English is greatly different from that in daily English from the perspectives of distribution, language form, and pragmatic function, which results from the distinction between the two styles in context, objects and purpose in language use.

关 键 词：广告英语 赞扬语 形式 语用功能 

分 类 号：H030[语言文字—语言学]