商业展览空间中色彩与材料倾向性研究——“品牌”展示空间的色彩、材料倾向性分析提案  

The Research of Colors and Materials' Orientation in the Space of Commercial Exhibition

作　　者：李如璋[1] 马金祥[1] 

机构地区：[1]中国环境管理干部学院,河北秦皇岛066004

出　　处：《东北农业大学学报（社会科学版）》2011年第4期112-115,共4页Journal of Northeast Agricultural University:Social Science Edition

基　　金：河北省秦皇岛市社科联2011年社会科学重点应用性课题"秦皇岛市会展业空间中色彩与材料倾向性的研究"的阶段性成果

摘　　要：商业展示中,商家投入资金一味地追求"新奇独特"的造型来吸引观众的视线,使整个展示空间杂乱无章,各种造型材料嘈杂堆砌毫无创意,没有达到预期的宣传效果。因此,在展览设计中色彩和材料的倾向性的研究运用,基于用户需要的分析与调研,确定如何完善和烘托其"品牌"的展示风格。It is drastic with commercial competition and development of exhibition industry, enterprises and businesses began to attach the overall image shows in the exhibition. The exhibition has begun to play an increasingly important role in visual communication. In the commerce display, the business focuses on novelty to attract audience＇s sight and input capitals. The whole exhibition space was disorder, all kinds of materials were piled up. Therefore, the research of colors and materials＇ orientation in the exhibition display, which is based on user＇ needs of analysis and research and how to improve and contrast to the ＂brand＂ show styles.

关 键 词：展览 材料倾向性 色彩 DISPLAY 空间 

分 类 号：J08[艺术—艺术理论]