河源客家文化产业发展浅探——以城市品牌战略为重点分析  

A Study on the Development of the Hakka Cultural Industry of Heyuan City——focus on City Brand Strategy

作　　者：陈汉元[1,2] 

机构地区：[1]南昌大学人文学院,南昌310031 [2]嘉应学院客家研究院,广东梅州514015

出　　处：《嘉应学院学报》2011年第7期25-31,共7页Journal of Jiaying University

摘　　要：从文化产业的研究视角出发,通过分析河源文化产业发展的现状、优势等,提出河源发展客家文化产业的构想———将文化产业作为其主导产业之一,以城市品牌管理为中心的文化产业发展战略,合理布局文化产业带,大力建设"客家古邑"文化产业示范园,形成合理的文化产业链,产生产业的联动效应,以点带面,促进河源文化产业发展和城市品牌建设,提升"客家古邑,万绿河源"城市形象国际影响力和知名度,把河源打造成一个环境优美、文化发达、人民生活富裕、休闲宜居的品牌城市。The paper, from the perspective of cultural industries, puts forward the concept of developing cultural industry of Heyuan city by analyzing the status , advantages of cultural industry of Heyuan city the cultural industry as one of its leading industries, city brand management as the center of urban cultural industries Development strategy, rational distribution of cultural industries, and building a ＂Hakka koup＂Cultural Industry Model Park ,to form a reasonable cultural industry chain, resulting in industry linkage effects that an area to promote the development of cultural industries and urban Heyuan brand building, to enhance the＂ Hakka koup, Heyuan million green＂ image of the city of international influence and visibility, to create a beautiful environment to play in Heyuan city, cultural development, people＇s lives rich, leisure brand livable city.

关 键 词：河源 客家 文化产业 城市品牌 

分 类 号：F127[经济管理—世界经济]