实施武汉农产品名牌战略 推动农业产业可持续发展  

Implementing Wu han's famous brand strategy pushing the sustainable development of agricultural industry

作　　者：陈洋[1] 沈翠珍[1] 

机构地区：[1]武汉工业学院思想政治理论课教学科研部,湖北武汉430023

出　　处：《武汉工业学院学报》2011年第3期86-91,共6页Journal of Wuhan Polytechnic University

基　　金：2010年武汉市社会科学研究基金项目(WHSK10041)

摘　　要：以武汉农业产业化进程中急需解决的"农产品发展问题"为焦点,以主导农产品创名牌,以农业龙头企业为载体,从政府、社会、企业三个层面实施农产品名牌战略。探讨扩大和提高武汉市农产品在市场上的影响力和竞争力。This paper is focused on ＂the Agricultural products development prolems＂which is urgently to be resolved in the process of industrialization of agriculture in Wuhan.With the leading agricultural products to establish famous brand,with the agriculture leading enterprise as the carrier,to implement the agricultural brand stategy on three levels about the governent,society and enterprise.The paper discusses the expanding and improving Wuhan agricultural products＇s competitive power and the influence in the market,promoting the sustainable development of agriculture industy.

关 键 词：农产品 名牌战略 农业产业化 

分 类 号：TS264.2[轻工技术与工程—发酵工程] S661.6[轻工技术与工程—食品科学与工程]