基于知识营销的中小民营企业管理咨询市场营销策略探究——以浙江省永康市为例  

Marketing Tactics Researches on the Management Consulting Market of Medium and Small Private-Owned Enterprises Based on the Knowledge Marketing Theory——Take YongKang City,Zhejiang Province an An Example

作　　者：陈越[1] 唐文伟[1] 

机构地区：[1]武汉理工大学管理学院,湖北武汉430070

出　　处：《科技创业月刊》2011年第12期70-73,共4页Journal of Entrepreneurship in Science & Technology

摘　　要：在问卷调查基础上分析了以永康市为代表的中小民营企业经营者对管理咨询的认知与需求特征,结合知识营销理论提出有针对性营销策略,以期为咨询机构进入该细分市场、提升我国民营企业经营管理水平提供参考。On the basis of questionnaire survey,this article analyses the characteristics of medium and small private-owned enterprise managers＇ recognition and requirement,and put forward targeted marketing tactics with the combination of the knowledge marketing theory,just in order to provide help for consulting organization＇ s entrance into the segmentation market and the operation and management level＇ s improvement of our nation＇ s private-owned enterprises.

关 键 词：知识营销 管理咨询 中小民营企业 

分 类 号：F276.5[经济管理—企业管理]