海南蓝洋温泉旅游开发存在的问题及对策研究  

Study on the Problems in and Countermeasures for the Development of Lanyang Hot Spring Tourism in Hainan Province

作　　者：李明玲[1] 

机构地区：[1]海南大学外国语学院,海南海口570208

出　　处：《科技情报开发与经济》2011年第24期162-164,共3页Sci-Tech Information Development & Economy

摘　　要：海南蓝洋温泉虽然拥有优质的温泉资源与优越的地理环境,但温泉旅游却没能发展成当地的支柱产业。分析了蓝洋温泉目前所存在的问题,并提出了相应的营销策略。Although Lanyang Hot Spring in Hainan Province possesses high quality hot spring resources and excellent geographical environment,hot-spring tourism is not yet able to develop into the local pillar industry.This paper analyzes some problems currently existing in Lanyang Hot Spring,and in the light of these problems,puts forward some corresponding marketing strategies.

关 键 词：蓝洋温泉 网络营销 温泉体验 文化内涵 

分 类 号：F590.3[经济管理—旅游管理]