社会分层视角下居民体育消费特征及影响因素研究  

The Characteristic of Sports Consumption of Urban Residents under the Perspective of Social Stratification and Its Influencing Factors

作　　者：黄先锋[1] 易小坚[2] 周琥[1] 

机构地区：[1]湘南学院体育系,湖南郴州423000 [2]湖南师范大学体育学院,湖南长沙410012

出　　处：《湘南学院学报》2011年第2期88-93,共6页Journal of Xiangnan University

基　　金：湖南体育科学学会项目(KT10-01)

摘　　要：运用问卷调查法、数理统计法等从社会分层视角下分析湖南省城市居民体育消费特征及影响因素,结果表明:湖南省城市居民体育消费各阶层存在显著性差异,并反映了各阶层特征.各阶层居民体育消费动机趋向多元化;体育消费类型社会中上层以实物消费为主,社会下层不消费为主;社会各阶层体育消费水平整体不高并随阶层的下降而呈下降趋势;体育消费观在居民的体育意识里逐步提高,体育消费在未来将呈上升趋势,成为消费主流;建议扩大社会上层居民体育消费影响力,提高社会中下层体育消费水平,增强社会各阶层体育消费观念.By way of questionnair survey and mathmatical statistics,the anthors analyzed the characteristics of sports consumption of urdan residents in Hunan Prouince and its influencing factors from the perspective of social stratification.The results showed that there exist great difference among people of different social status and each growp have their own charectaristics in sports consumption.Their motives are varied.On the whole,the upper and middle classes are material consumers and the lower class are nonconsumers.Up to now,all classes don't spend much on sports and it is even worse for lower classes.But people are recognizing the importance gradually and thing will improve in the future.In this essay.the authors suggest the influence of sports consumption of upper classes be expanded,the level of sports consumption of middle and lower classes be raised and the concept of varies classes be strengthened.

关 键 词：社会分层 体育消费 特征 显著性差异 

分 类 号：F723[经济管理—市场营销]